5 Reasons to Anchor Omnichannel Campaigns With TV



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Consumers today are constantly using digital media platforms across multiple devices to inform and entertain them, from laptops and tablets to smartphones. The digital marketing landscape has become even more competitive as B2C companies vie for viewers’ attention.

In the days of omnichannel marketing, is TV advertising now outmoded?

Todd Wasserman of Videa, LLC takes a deeper look into interactive marketing campaigns and how they fit into today’s television landscape.

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Organization Type: Business Enterprise
Article Type: Best Practices/Case Study
Industry: Digital Media/Entertainment
Focus: General Info
Location: Downtown Atlanta
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