Accuracy of Six Leading Image Recognition Technologies Assessed by New CapTech Study


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Businesses and government agencies are increasingly eager to adopt Artificial Intelligence (AI) solutions, including image recognition technology, to incorporate a variety of game-changing opportunities into their ways of operating. Spurred by growing client needs, CapTech, a national IT management consulting firm, recently conducted an independent study to assess the accuracy of six leading image recognition services and today released the full study and infographic detailing their strengths and shortcomings.

A recent Forrester Research report, “Artificial Intelligence: A CIO’s Guide to AI’s Promises and Perils,” discussed the transformative nature of AI and how its deployment will help companies create significant value. The Forrester research shows that more than 55% of enterprises are investing in AI and image recognition in combination with machine learning as a leading area of focus.

According to CapTech, image recognition services promise to drive new capabilities and efficiencies while transforming customer service across diverse industries. The marketers of these services pitch them for a wide range of imaginative uses, such as e-commerce, security screenings, visual search, identity logins, and preventing adult or violent content from making it onto social media.

“Providers of image recognition software services are offering rising sophistication of functionality. However, current services have limitations that users in business and government should be aware of,” said Jack Cox, a software engineer, systems architect, and Fellow at CapTech. “Our study evolved from the need to help our clients develop strategies to leverage image recognition services and integrate the technology with new or existing systems to get the greatest value from these services and achieve a competitive advantage.

“We found that no one service has a clear lead across all tested functions. With no one-size-fits-all solution available on the market today, we recommend that organizations looking to adopt image recognition be prepared to use multiple vendors in order to accomplish their strategic goals and objectives. In addition, because of the rapid pace of change in this industry, we recommend that integration of existing systems with image recognition services be architected to provide maximum flexibility so that organizations can switch vendors as needed and adapt to the rapidly changing image recognition landscape,” said Mr. Cox.

CapTech presented each service with the same set of approximately 4,800 images, distorting many to recreate real-world conditions such as blurring, overexposing or underexposing, positioning the images at odd angles, and otherwise recreating real-world conditions. CapTech evaluated the services in nine distinct areas of function including facial detection, facial recognition, mood analysis, text recognition, logo recognition, branded product identification, adult content detection, item classification, and item recognition. Based on the results of the accuracy tests, CapTech concluded that it is unlikely that any one service by itself will meet all the image recognition needs of a business or government agency. Each service excelled in some functions but came up short in others.

Based on the study results, CapTech recommends that organizations planning to use image recognition services consider the following tips:

  • Plan on using more than one service. Design your image recognition system to allow applications to use the best service for the specific task needed.
  • Plan on architecting the systems so that it is easy to change vendors. The orchestration layer should be designed to enable this.
  • Consider training your own image recognition engine to support your unique business case. An engine trained on a specific type of image will significantly outperform general-purpose engines.
  • Be prepared to handle fuzzy and noisy responses (i.e., incorrect answers). Your systems will need to apply some intelligence of their own to correctly interpret and respond to answers that include probabilities of correctness.
  • Develop a use model to estimate costs and determine which vendor or vendors will provide the lowest cost for the functions needed based on your unique business case.

The full study, Image Recognition Services: Searching for Value Amid Hype, is available on CapTech’s website. The study’s findings are also available in an infographic Help or Hype? An Unbiased Image Recognition Services Vendor Assessment.


  • Infographic: Help or Hype? An Unbiased Image Recognition Services Vendor Assessment

About CapTech:

CapTech ( is a U.S.-based technology and management consulting firm that partners with some of the world’s most successful companies to achieve their strategic and business objectives. We bridge the gap between business and technology through a collaborative approach that helps organizations grow their business, engage with customers, and turn data into powerful insights. We are headquartered in Richmond, Virginia, with locations in Atlanta, Baltimore, Charlotte, Chicago, Columbus (Ohio), Denver, Orlando, Philadelphia, San Francisco, and Washington D.C.

Organization Type: Business Enterprise
Article Type: Expert Article
Industry: Big Data/Mission Critical Services
Focus: General Info
Location: Greater Atlanta
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