Big Data Drives Franchise Success

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Becoming more data centric with a GIS (geographic information system) platform providing billions of data points has led Chick-fil-A to open stores in new markets without diluting the brand.

Teena Maddox describes how Chick-fil-A’s digital transformation has evolved, using predictive analytics and market analysis to improve business by selecting the best locations for its franchises. Chick-fil-A currently operates approximately 2,200 locations and opens 90 to 100 new stores annually.

You can read the full article here.

Organization Type: Business Enterprise
Article Type: Best Practices/Case Study
Industry: Big Data/Mission Critical Services
Focus: General Info
Location: Greater Atlanta
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