When it comes to the world of marketing, we all know that execution is everything.
Leigh Segall, CMO of InnerWorkings delves into the good, the bad and the ugly of marketing execution. Segall brings attention to the touch points on how execution can impact your relationship with the customer and your brand.
She emphasizes the importance of getting in the know and evaluating the process in order to ensure the results are successful.
To check out more insights from Segall, click the link below.
Read more here: http://www.cmo.com/articles/2015/11/10/when-it-comes-to-marketing-execution-is-everything.html