Fortune 500 fleet management and supply chain solutions company Ryder System is joining the peer-to-peer vehicle sharing movement to fill a gap in the commercial vehicle market. Launching in Atlanta after a three-month beta test in the same city, COOP by Ryder™ connects underutilized commercial fleet owners to businesses in need of rental vehicles.
“The reason we chose Atlanta is that it’s a great center of commerce. The city was the best market fit for launch for three reasons: its density of trucks in the marketplace, its large presence of Ryder customers (many of which joined the beta), and its favorable regulatory environment,” says Karen M. Jones, Ryder’s Executive Vice-President and Chief Marketing Officer.
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