Content is the foundation of today’s most successful marketing efforts, but simply having content is not enough; businesses need to have a content strategy, too. An organized and well-documented approach is key to the successful execution of a modern marketing initiative. Cultivating an understanding of the current trends in display content can go a long way towards informing your content strategy, but often these trends are difficult to conceptualize without hard figures to provide context.
Joe’ Lloyd, VP of Global Marketing, NanoLumens provides four relevant stats to help you comprehend growing trends for digital displays and create your content strategy.
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