How VR Can Boost the Hospitality Industry



IHG’s Holiday Inn brand has made a big splash in its use of Virtual Realtity (VR) Technology. For the first time this year, the brand’s franchise owners  were able to tour different room formats virtually by wearing VR headsets which were available at the hotel brand’s ’s annual conference. The move is a big change from the company’s previous method of demonstration.

Read all about it in this great article from IBM:



Organization Type: Business Enterprise
Article Type: Best Practices/Case Study
Industry: Interactive Marketing
Location: Perimeter
Read the Full Article here

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