(This article was featured in Website Magazine on 5/29/2015
http://www.websitemagazine.com/content/blogs/posts/archive/2015/05/29/swipe-right-8-ways-to-find-your-product-potential-users.aspx
If your product were to go speed-dating, what’s the first thing it would say to the person across the table? If it had a Tinder profile, would your landing page make a potential date swipe right?
The main thing your prospective user needs to understand first is your value proposition. This is a clear, simple quick-pitch detailing what makes your product unique, best written in no more than 2 sentences that takes a user about 5 seconds to read and understand.
This article shares perspective on getting your next digital product all the dates — ok, users — it can manage covering details like:
best practices for landing pages and value propositions
on-boarding and registration must-dos
ensuring new users a killer path to conversion
