Mercedes-Benz has announced its plans to set up its fourth Lab1886 global innovation center at WeWork in Terminus 100 at 3280 Peachtree Road in Atlanta’s Buckhead area. The other three Lab1886 locations are in Germany (Stuttgart and Berlin) and Beijing.
According to CoStar News, this decision ends a national competition for the U.S. incubator, that opened in March when Mercedes-Benz CEO opened its U.S. headquarters in Atlanta.
WeWork and co-working companies such as Spaces and Serendipity Labs offer large companies flexibility, especially when the firms launch new initiatives or enter new cities.
Matt Mooney, senior vice president and managing director of Atlanta for Cousins Properties, said adding Mercedes-Benz to its roster at Terminus builds Buckhead’s reputation as a burgeoning tech area.
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