Macy’s Tests IBM’s Watson In Partnership With Satisfi in Atlanta

1000px-Macys.svg

ATLANTA, GA– July 21, 2016– Macy’s Lenox Square and Mall of Georgia stores are among ten locations set to pilot “Macy’s On Call,” a mobile web tool that allows customers to interact with an AI-powered platform via their mobile devices.

“Macy’s On Call” taps IBM Watson, via Satisfi, an intelligent engagement platform, to deliver a first-of-its-kind solution that will enhance the customer in-store shopping experience at 10 test locations nationwide, representing a cross section of the company’s store portfolio.

At all 10 test locations customers are encouraged to visit macys.com/storehelp on their mobile browser to engage with the in-store companion. The first phase of Macy’s On Call recently launched and is expected to run through late fall of 2016.

Learn more here: http://www-03.ibm.com/press/us/en/pressrelease/50212.wss

Comments are closed