NEWS ITEM: Twitter Adds Video to App-Install Ads

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ATLANTA–July 08-15– According to Advertising Age, Twitter is tweaking the mobile ads developers buy to promote their apps to make them more attention-getting and fairly priced.

The company will soon let developers append videos to mobile app promotion ads so consumers can get a better idea of the apps in action. The so-called video app cards will play automatically once Twitter officially rolls them out, though advertisers won’t be charged for those video views.

Read the article here: http://adage.com/article/digital/twitter-s-mobile-app-promotion-ads-run-apps/299379/

Watch the video here: https://www.youtube.com/watch?v=9r40_ffCZ_I

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