Snapchat, the popular quick-video, photo filter, and augmented reality app that lets users share their stories in real time, is taking over tailgates this football season. Food and beverage producers are taking home advantage of the platform’s reach and appeal with young sports fans: Frito-Lay offers a weekly off-field competition, “They Win, You Score,” in which consumers can engage seasonal games using their Snapchat app. To enter, fans purchase specially marked munchies and snap an on-pack code, to be randomly assigned an NFL team. Should their team win the match that week, they can win a gamut of rewards, ranging from snack pack discounts to Super Bowl tickets.
Not to be outdone, Bud Light also recently launched a Snapchat campaign around its newly minted NFL franchise-themed cans. This year’s unique team can and aluminum bottle design prominently features each team logo, a catch phrase to cheer them on, and Snapcodes. Consumers snap a photo and unlock a chance to win Super Bowl LII tickets, an interactive Bud Bowl-style game and team-specific Snapchat filters.
Both Frito-Lay North America and Anheuser-Busch have major distribution centers and plants located in Georgia.