Top Retailer Expands Omnichannel Checkout Pilot to Georgia

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BENTONVILLE, AR — August 14, 2017  — Walmart is helping more shoppers skip the checkout line.

The company is expanding the deployment of its Scan & Go mobile app, which was being tested in approximately 12 stores across Northwest Arkansas, Florida, Texas and Georgia. The free app allows members to scan merchandise bar codes as they move throughout store aisles and add merchandise to their shopping carts. The app also keeps a running total and itemized list of merchandise and prices, and lets shoppers checkout directly through their smartphone.

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In addition to internal metrics, Walmart will also rely on customer feedback to learn from the test.

Walmart has also redesigned the participating stores’ front ends to be an “express bullpen area” where shoppers can show their order barcode to an associate before leaving. Once scanned, they are approved to pay for goods through the app.

For example, throughout their shopping trip, customers can weigh their fresh merchandise on scales located across the store. They type in the variety of produce into the app, along with its weight. The app serves up a price that is confirmed at the checkout bullpen.

Scan & Go is an example of how Walmart is testing new solutions to streamline its customer experiences. The program comes on the heels of Sam’s Club’s chainwide rollout of the technology last fall. Upon launching the technology, 10% of total sales were filtering through the Scan & Go program, and there was a 10% spending increase among app shoppers compared to those who don’t use it.

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