ATLANTA, GA– August 23, 2016– YP℠, the leading local marketing solutions provider, announced that Jared Rowe has joined the company as Chief Executive Officer, effective September 1, 2016.
Mr. Rowe joins YP from Cox Enterprises, where he most recently served as President of Cox Automotive Media Solutions Group responsible for all strategic, financial, operational, and other aspects of the highly successful Autotrader, Kelley Blue Book, and Dealer.com businesses.
David Krantz, who has led YP since its successful spin-off from AT&T in 2012, has agreed to continue to actively support the company and the Board as a strategic advisor.
YP is the leading local marketing solutions provider in the U.S. dedicated to helping local businesses and communities grow. YP’s flagship consumer brands include the popular YP℠ app and YP.com, which are used by more than 60 million visitors each month in the U.S. (Internal Data, May 2015). YP solutions include online presence, local search, display advertising, direct marketing and print directory advertising. YP solutions and services are backed by thousands of media consultants and customer service professionals in local markets across the U.S. with relationships spanning nearly half a million advertisers. For more information on YP, visit us at http://corporate.yp.com. Follow us on Facebook: https://www.facebook.com/ypforbusiness and on Twitter: @ypforbusiness.