ATLANTA, GA – November 20, 2017 – Arketi Group, a high-tech business-to-business public relations agency, was recognized for its exceptional PR work with B2B clients, earning seven awards at the annual PRSA Georgia Phoenix Awards Celebration for clients Aptean, Equifax, MemberSuite, Mobile Labs, NCR and Snapfulfil.
The Phoenix Awards is a competition held by the Georgia Chapter of the Public Relations Society of America (PRSA) to recognize projects and programs that demonstrate excellence in the public relations profession in Georgia. Boasting nearly 900 members, PRSA Georgia is the second largest PRSA chapter in the U.S.
“Winning in every category we entered for the PRSA Phoenix Awards is a testimony to our close partnerships with clients as we build and execute strategic B2B PR initiatives that drive business-based results,” said Mike Neumeier, APR, principal at Arketi Group. “Each year, our team works harder deliver our collective best and it is an honor to be recognized for the results we generate with our clients.”
Arketi was awarded Phoenix Awards for the following:
Media Relations – Technology for positioning Equifax as a thought leader in understanding college students’ financial literacy acumen. Equifax engaged Arketi to assess and leverage the results of a national collegiate financial literacy survey. Arketi secured coverage in numerous consumer finance and banking outlets, including Consumer Affairs, Time Magazine, CreditCards.com and Yahoo! Finance. The story reached more than 145 million people.
Media Relations – B2B Product for Aptean, a global leader in enterprise software solutions, who sought to increase brand awareness. Arketi and Aptean executed a strategic media relations plan to generate coverage. The Arketi team researched trends and identified target publications/reporters to reach Aptean’s key verticals. The efforts exceed objectives, scoring 44 media placements with nearly 90 million impressions, and positioned the company as a thought leader in key publications like CRM Magazine, Food Manufacturing, Global Trade Magazine, Huff Post and Manufacturing Business Technology.
Media Relations – B2B Technology for developing and executing a media relations strategy centered on differentiating and raising awareness of NCR Silver’s technology through thought leadership. Arketi’s efforts netted multiple national media placements in outlets including MSNBC, Fox Business and Entrepreneur.
Op-Ed Columns — for capitalizing on the newsworthy battle between Democrats and Republicans in 2016’s presidential election. Arketi saw an opportunity to insert Chris Poelma, president and GM of NCR Silver, into the national conversation. Arketi pitched, secured and authored an article on Poelma’s behalf for Entrepreneur Magazine, which was picked up by Fox News and shared hundreds of times on social media.
Writing – Technical Writing Trade/Business Media for driving sales for Snapfulfil. Arketi Group drafted a technical article on behalf of the warehouse management solution provider that garnered an immediate response from a prospect.
Website – External for Mobile Labs which needed a website as slick and powerful as its mobile testing solutions. The company engaged Arketi to refresh its branding and create a new website that streamlines the visitor experience. In the first month after the new, responsive site went live, it registered steady upward trend in time on page, a decrease in bounces, and an increase in pages per session. Today the site is consistently the top producer of leads for the company.
Arketi earned an Award of Excellence for the following:
Following two successful funding rounds, MemberSuite enlisted Arketi to develop and execute a strategic thought leadership program, highlighting its executives as leaders in the tech entrepreneurship community. This built on its goal to position MemberSuite as the association modernization platform. Arketi secured MemberSuite an opinion piece on UrbanGeekz.com, a groundbreaking video-centric digital news platform focused on technology, science and business.
To see the complete list of 2017 Phoenix Award and Award of Excellence winners, visit: http://bit.ly/2hrtczh.
About Arketi Group
Arketi Group is a public relations and digital marketing firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by Chief Marketer magazine as one of the nation’s “B2B Top Shops,” Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Cox Business, Equifax, GT Software, NCR and Sprint. For more information, call 404-929-0091 ext. 210 or visit www.arketi.com.