Atlassian President Jay Simons to Keynote Venture Atlanta 2016 Conference

VentureAtlanta

ATLANTA , GA — July 14, 2016 —Jay Simons, president of Atlassian, a team collaboration
software company, will keynote this year’s Venture Atlanta conference. Representing
those few companies that have gone public in the last year, Simons will share his
experience and lessons learned in leveraging a disruptive business model to build a
profitable, multi-billion dollar company. The highly anticipated, annual two-day Venture
Atlanta showcase event will be held November 2-3 at the College Football Hall of Fame
in Atlanta.

Profitable since 2005 and now worth over $5 billion on the open market, Atlassian grew
its business without a traditional sales team. Joining Atlassian in 2008 and currently
responsible for all revenue-generating activities, Simons has contributed significantly to
the company’s pioneering efforts to develop a high-velocity, low-touch sales model. He
has overseen the company’s global expansion, introduction of a disruptive approach to
“freemium,” whereby the company donates all proceeds to a charitable cause, and its
growing worldwide customer community programs.

“Jay is a unique executive who has helped build one of the most innovative software
companies that exists today,” said Alex Estevez, venture partner at Accel Partners and
also a Venture Atlanta board member. “His firsthand experience with Atlassian’s
disruptive go-to-market model offers a rare window for entrepreneurs and venture
capitalists to better understand this new approach to building great products and
companies. Jay thinks disruptively, leads collaboratively and inspires collectively, and we
are privileged to have him present as this year’s keynote.”

Simons has more than 18 years of experience in the software industry. He began his
career at Plumtree Software, where he held a variety of senior marketing and sales
roles. Significantly, he oversaw Plumtree’s expansion throughout Europe and AsiaPacific.
When Plumtree was acquired by BEA Systems in 2005, Simons became vice
president of Marketing for BEA Systems, which was acquired by Oracle in 2008.
Simons’ keynote address will take place on Wednesday, November 2, at 12:30 p.m.
Venture Atlanta showcases the most promising technology companies located in
Georgia and its expanded footprint of Texas to Washington, D.C., that are at both early
and later stages and seeking to raise capital in the next 12 to 18 months.

How to Apply or Register
Applications for presenting companies are currently being accepted through August 31
and are available online at http://ventureatlanta.org/conference/apply/. There are no
application fees and chosen presenters will attend the conference and present their
companies and products to hundreds of investors, venture capitalists, and other
entrepreneurs and leaders in the technology ecosystem free of charge. To be
considered, please submit a two-page summary and application by August 31, 2016. For
more information and to register for the event, visit www.ventureatlanta.org.

About Venture Atlanta
Venture Atlanta, Georgia’s technology innovation event, is where the region’s most
promising tech companies meet the country’s top-tier investors. As the region’s largest
investor showcase, Venture Atlanta connects local entrepreneurs with local and national
venture capitalists, bankers, angel investors and others who can help them raise the
capital they need to grow their businesses. The annual nonprofit event is a collaboration
of three leading Georgia business organizations: Atlanta CEO Council, Metro Atlanta
Chamber and the Technology Association of Georgia (TAG). For more information, visit
www.ventureatlanta.org.

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