ATLANTA, GA– September 11, 2017— Building on the strength of successful sports coverage of the SEC and Big 10 Conferences, Cox Media Group (CMG) has launched DieHards.com as a hub for college sports news and information. This new national site fuels fans’ interest in the top college sports conferences, including the Atlantic Coast Conference (https://www.diehards.com/acc), the Big 10 Conference (https://www.landof10.com/), the Big 12 Conference (https://www.diehards.com/big-12
2/), PAC-12 (https://www.diehards.com/pac-12/), and the Southeastern Conference (SECCountry.com). Texas Pete Hot Sauce and Zaxby’s were flagship partners in 2016 that have secured category exclusive sponsorships on DieHards.com. Texas Pete will have “Official Hot Sauce” and Zaxby’s will have “Official Chicken Restaurant” designations inside DieHards.
Texas Pete and Zaxby’s exclusive partnerships extend across DieHards’ coverage of three of the five major conferences. By taking advantage of DieHards’ exclusive sponsorship and unique integration model, Zaxby’s and Texas Pete leverage video content, and ownership of thematic content series to align their brand with the passion of college sports.
“We have been thrilled with how DawgNation, SEC Country, and Land of 10 have established themselves as the authority in college sports coverage,” said CMG Vertical Businesses Publisher Amy Glennon. “The natural progression in our growth model is to launch the remaining Power 5 Conferences and a national umbrella site (DieHards.com) with the goal of offering the same level of team coverage for the entire country.”
Glenn Garner, Chief Marketing Officer of Glenn Foods describes the Texas Pete® partnership with Cox Media Group as “a huge deal.” He added, “We are excited to be associated with coverage of these storied conferences and top-notch teams and look forward to a successful season and partnership.”
“DieHards is a match made in heaven with both Texas Pete and Zaxby’s. They have been big believers in the power of college sports,” said CMG Vertical Businesses Publisher Amy Glennon. “We love the partnership with both brands because we all have a deep affinity for football fans and how best to serve them.”
“We see this partnership as an opportunity to reinforce Zaxby’s position as the Official Chicken of Sports Fans,” said Zach McLeroy, CEO and co-founder of Zaxby’s. “We are confident that DieHards is a great platform to get us in front of a national, football-loving fan base.”
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company. The company’s operations currently include 14 broadcast television stations and one local cable channel, more than 60 radio stations, seven daily newspapers and 11 non-daily publications; and more than 100 digital sites and services, like Rare.us, Clark.com, Dawg Nation, SEC Country, Hookem.com, Mundo Hispanico, Southern Kitchen and All22. Additionally, CMG operates the National Advertising Platform businesses of CoxReps – the country’s biggest television rep firm – Gamut, and Videa. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 31 million TV viewers, more than 3.5 million newspaper readers, and nearly 15 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.