DreamHack Atlanta to Host Collegiate ESports Matches

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ATLANTA, GA — July 10, 2017 — DreamHack is partnering with The American Video Game League (AVGL) and Twitch Student to launch college esports grudge matches at DreamHack Atlanta. The partnership is the first of its kind to feature collegiate esports — front and center — at a major gaming event.

“DreamHack Atlanta will feature players from major universities battling for supremacy on the main stage,” said DreamHack Chief Executive Officer Marcus Lindmark. “Video games as a college sport was unthinkable just a few years ago. But since its inception, collegiate esports has exploded in growth. We’re excited to be partnering with Twitch Student Student and AVGL to showcase America’s best in collegiate esports athletes.”

According to a report published in the May 31, 2017 issue of “The Next Level,” an estimated 600+ students from 40 universities will represent their schools, next year, in competitive League of Legends, Overwatch and other video game tournaments. Varsity-level esports athletes are expected to receive a collective $4.1 million in scholarship tuition packages.

DreamHack Atlanta — Collegiate Grudge Matches
League of Legends and Overwatch college teams will slug it out — digitally speaking — via a 14-hour esports marathon across two days: Friday, July 21 – Saturday, July 22. Along with the players, hundreds of classmates are expected to attend the festival to support their teams and show school spirit. Participating universities include:

  • Clemson University
  • University of Georgia
  • Georgia Southern
  • Georgia State University
  • North Carolina State
  • University of North Carolina at Charlotte

Matches will be live streamed:

  • DreamHack’s Twitch channel — twitch.tv/dreamhack
  • 10:30 a.m. ­­– 5:30 p.m. (EST), Friday, July 21 and Saturday, July 22

DreamHack Atlanta Festival
DreamHack, the world’s largest video game festival, is scheduled to run Friday, July 21 through Sunday, July 23 at the Georgia World Congress Center. Atlanta marks the second of three cities for DreamHack’s premiere U.S. tour. The festival made its U.S. debut during 2016 in Austin, Texas. It returned to Austin in April of this year and will make its final stop in Denver October 20–22. Purchase tickets here.

DreamHack is a meeting place for gamers. During the three-day, non-stop festival, DreamHack Atlanta will host its keystone event — a massive 24-hour-a-day LAN party — along with a host of other activities. Gamers can participate or watch professionals compete in esports tournaments offering a prize pool of more than $800,000. Major titles include: Counter-Strike: Global Offensive, Dota 2, Halo 5, H1Z1, Hearthstone, Rocket League, Super Smash Bros. Melee, Super Smash Bros. Wii U, Overwatch, League of Legends, Tekken 7, Street Fighter V, Starcraft II, Smite and more.

In addition to DreamHack Atlanta’s entertainment and esports tournaments, the festival offers a gaming exhibition, BYOC tournaments, cosplay competition (hosted by the cosplay team from Atlanta’s Momocon), virtual reality demos, open play PC/console areas, tabletop tournaments, video game tournaments open to the public, events for families, learning opportunities, a Friday night concert featuring rapper Waka Flocka, and these university video game grudge matches.

DreamHack is a family-friendly event. Attendees range in age from elementary school to senior citizen, though most players are young adults ages 14–23.

Complete festival lineup and details are here.

Additional Information

  • Day passes: $20; three-day weekend passes: $45 — Purchase tickets here
  • Kids under five are FREE
  • Concert tickets for Waka Flocka are included with the cost of the Friday day pass or three-day weekend pass


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About DreamHack
DreamHack is the world’s largest video game festival. DreamHack’s core and origin is the LAN party, with the two major festivals in Sweden — DreamHack Summer in June and DreamHack Winter in November. DreamHack also arranges festivals, events and competitions in several locations in Europe and North America. The events are a platform for esports, knowledge and creative competitions, music acts, lectures by game developers, internet and game culture, cosplay, the fair, gaming exhibition and much, much more. DreamHack is also a production company with a focus on gaming, esports, music and arena productions for both traditional television and the internet. During 2016, DreamHack attracted 233,000 visitors to its events and more than 135 million viewers who followed the live broadcasts online. More information is available on dreamhack.com. DreamHack is part of the leading international digital entertainment group MTG. More information is available on mtg.com.

About The American Video Game League (AVGL)
The American Video Game League (AVGL) is a leading college esports organization that supports the college esports community by connecting players and fans, executing high-quality online and in-person competitions, and creating streaming and lifestyle content.

The AVGL represents more than 1,200 colleges, reaches 16MM fans (past six months), 30k+ event attendees, and 500k viewers (past month of broadcast). Our partners include brands, publishers, and video platforms that leverage the AVGL’s unique relationship with and access to the dynamic college esports market.

The AVGL was founded in 2015 by an avid gamer and past college athlete who recognized the need to support the college esports community. Based in Boston, the AVGL includes a team of business development, league operations and marketing experts.

About Twitch
Twitch is the world’s leading social video platform and community for gamers. Each day, millions of community members gather to watch, talk, and chat about shared interests. Twitch’s video platform is the backbone of both live and on-demand distribution for all types of content, including the entire video game ecosystem, the creative arts, vlogging (IRL), and more. Twitch also runs TwitchCon, an annual convention for celebrating the Twitch community. For more information about Twitch, visit the Press CenterTwitter feed (#Twitch), and Blog.

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