Equifax to Share the Stage with Facebook at BAI Beacon Conference

 

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ATLANTA, GA– October 5, 2016 — Equifax Inc. (NYSE: EFX), a global information solutions company, today announced that Oksana Livigni, VP of Digital Solutions at Equifax, will co-present with Facebook’s Noah Choi at BAI Beacon in Chicago at McCormick Place on Wednesday, Oct. 5, at 4:20 p.m. Central. The presentation, entitled “Millennials & Mobile: Identifying & Reaching Your Next Best Customers,” will focus on how unique data and insights from Equifax can help banks and other financial institutions better understand millennials which can lead to more impactful mobile marketing strategies.

“I’m delighted to share the stage with Facebook and highlight the unique targeting and segmentation strategies that many marketers don’t realize are available” said Livigni. “We will be sharing compelling insights about three key millennial segments: Mass Market, Mass Affluent and Affluent. Our data showcases the nuances between the segments and how marketers can understand and reach each more effectively.”

Among the insights shared during the presentation, attendees will hear insights into trending financial habits like, discretionary spending, total credit balance, student loan balance and mortgage balance. “We believe that data and insights can be powerful marketing drivers when used effectively,” according to Brad Jones, Retail Banking Leader at Equifax. “When combined with the power of mobile and social media, the impact can be a winning combination.”

Livigni, along with Jones, will be available to conduct one-on-one meetings with members of the media throughout the day to share additional insights not covered in the presentation.

About Equifax
Equifax powers the financial future of individuals and organizations around the world. Using the combined strength of unique trusted data, technology and innovative analytics, Equifax has grown from a consumer credit company into a leading provider of insights and knowledge that helps its customers make informed decisions. The company organizes, assimilates and analyzes data on more than 820 million consumers and more than 91 million businesses worldwide, and its databases include employee data contributed from more than 5,000 employers.

Headquartered in Atlanta, Ga., Equifax operates or has investments in 24 countries in North America, Central and South America, Europe and the Asia Pacific region. It is a member of Standard & Poor’s (S&P) 500® Index, and its common stock is traded on the New York Stock Exchange (NYSE) under the symbol EFX. Equifax employs approximately 9,200 employees worldwide.

Some noteworthy achievements for the company include: Ranked 13 on the American Banker FinTech Forward list (2015); named a Top Technology Provider on the FinTech 100 list (2004-2015); named an InformationWeek Elite 100 Winner (2014-2015); named a Top Workplace by Atlanta Journal Constitution (2013-2015); named one of Fortune’s World’s Most Admired Companies (2011-2015); named one of Forbes’ World’s 100 Most Innovative Companies (2015). For more information, visit www.equifax.com

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