Falcons Partner with SCAD for New Stadium

Mercedes-Benz Stadium Taps the Savannah College of Art and Design to Commission, Acquire and Install Artwork and Memorabilia in New Stadium

Atlanta, Ga. – November 3, 2015 – Atlanta Falcons Stadium Company, developer and operator of Mercedes-Benz Stadium, today announced a new partnership with the Savannah College of Art and Design (SCAD) to incorporate world-class art into the new stadium. The agreement includes professionally commissioned, selected and installed original artwork, as well as the professional installation of memorabilia. Financial terms of the agreement were not disclosed.

With academic locations around the globe, SCAD has won recognition from the American Institute of Architects, UNESCO, the National Trust for Historic Preservation, the Congress for New Urbanism and others for the adaptive reuse, upcycling, and innovation of its physical spaces. Standing as cornerstones of the university are the AIA-award winning Savannah-based SCAD Museum of Art and the new Atlanta-based SCAD FASH museum of fashion and film. The SCAD Museum of Art features a magnificent permanent collection, including the Walter O. Evans Collection of African-American Art.

“We are delighted to partner with one of our ‘own’ in finishing out the interior and exterior of Mercedes-Benz Stadium,” said Arthur Blank, owner of the Atlanta Falcons and Atlanta United FC, both of which will play its games in the stadium. “With nearly two million square feet of space, there are plenty of opportunities to further enhance this iconic building through art and memorabilia, as well as depict who we are and what our great city and state stand for.”

Throughout the stadium’s interior public spaces and exterior plazas, SCAD aims to provide a surprising and thought-provoking element to the stadium, enhance the fan and guest experience, and amplify the architectural statement of the building. The thoughtful design of these spaces will include a wide array of artistic media from local, statewide, national and international artists. The artwork and memorabilia will be installed prior to the opening of Mercedes-Benz Stadium in 2017.

“The aesthetic design of any space, public or private, has the power to teach, influence, and inspire,” said SCAD President and Founder Paula Wallace. “By collaborating with the development team at Atlanta Falcons Stadium Company, SCAD has a unique opportunity to elevate the in-game experience through unforgettable, dynamic art in Atlanta’s new superlative stadium.”

For more information regarding the artist commissioning process, please contact Laurie Farrell at 912-525-5246.

 

About Mercedes-Benz Stadium

Mercedes-Benz Stadium is a multi-purpose venue featuring flexible capacity; a retractable roof structure inspired by the oculus in the ancient Rome Pantheon; views of the Atlanta skyline; a 360-degree HD video halo board that, at nearly six stories tall and 1,100 linear feet in diameter, will be the largest in the NFL and the world; an exterior fan plaza that will provide fans with pre- and post-game entertainment; and a technology lounge offering a unique game-day experience full of media content and full game-day immersion.

For more information on Mercedes-Benz stadium and to view project renderings, photos and construction progress, or to learn how to secure seats in the stadium, visit www.mercedesbenzstadium.com and follow #MBStadium.

 

About SCAD

The Savannah College of Art and Design is a private, nonprofit, accredited university conferring bachelor’s and master’s degrees at distinctive global locations to prepare talented students for professional careers. SCAD offers degrees in more than 40 majors. With 32,000 alumni worldwide, SCAD demonstrates an exceptional education and unparalleled career preparation.

 

At locations in Savannah and Atlanta, Georgia; in Hong Kong; in Lacoste, France; and online through SCAD eLearning, the diverse student body consists of more than 12,000 students, from across the United States and over 100 countries. The university, students, faculty and alumni have garnered acclaim from respected organizations and publications worldwide including four consecutive years of No. 1 rankings for the undergraduate interior design program by DesignIntelligence, recognition as one of the 2015 Red Dot Design Rankings’ Top 5 Universities in the Americas and Europe, and the No. 1 graduate fashion program in the U.S. as determined by London-based Business of Fashion. For more information, visit the official SCAD blog.

Rebecca

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