ATLANTA (Feb. 12, 2019) – FanBeat, the live-action gaming platform that engages sports fans during breaks in the game, is now available for investment on the MicroVentures platform. The company, which soft launched in 2016, partners with teams, leagues and media companies to offer customized predictive-play and trivia games during breaks in the action, giving players a chance to win cash and prizes. To date, FanBeat has hosted nearly 300,000 player games through partnerships with the Chicago Bulls, Atlanta Braves and the Golf Channel.
With today’s increasing attention on digital and mobile, usage of the second screen is at an all-time high. A recent Google study reported 80 percent of sports viewers use a computer or smartphone while watching live games. Founded by serial entrepreneur Ed Trimble, FanBeat was created to tap into this market. It offers teams, leagues, networks and brands the opportunity to reach spectators – whether they are watching in-venue or remotely – directly through their devices. The company aims to help partners increase fan engagement through an active viewing experience and provides a mobile asset they can use for additional sponsor opportunities and for actionable data on their fans.
“FanBeat has created a very compelling live-action gaming platform that drives more fan engagement and incremental revenue opportunities for their sports property partners,” said Brian Corcoran, CEO and founder of Shamrock Sports & Entertainment. “The power of the platform to deliver curated, contextualized content and engage sports fans in a two-way conversation during live sporting events is unmatched in the market.”
“We have seen the generational shift in recent years from tuning into live games to watching highlights and tracking fantasy stats. With the explosion of mobile gaming, fantasy sports, and apps such as HQ Trivia, we realized the need for a live experience that catered to the fans watching in real-time, while providing revenue opportunities for the brands involved,” added Trimble. “As we focus on growth, we felt it was an opportune time to look at a crowdfunding investment platform to allow our fans to get some skin in the game.”
FanBeat is free to download and available for mobile (iOS) and desktop. For additional information and to play, visit www.fanbeat.com.
FanBeat is a live-action gaming platform that allows sports fans to answer predictive-play and trivia questions during breaks in the action for a chance to win prizes. Available via desktop and mobile (iOS), the company partners with sports teams, leagues, and media companies to provide partners with a mobile asset they can use for additional sponsor opportunities and for actionable data on fans. For additional information and to download the game, visit www.fanbeat.com.