SUWANEE, GA– October 5, 2017 — Hisense USA, a global technology leader, today announced a comprehensive partnership to become the Official TV and Appliance Manufacturer of the U.S. Soccer Teams. Hisense USA will be supporting U.S. Soccer through the 2018 World Cup, 2019 Women’s World Cup, U.S. Soccer Development Academy, and U.S. male and female youth national soccer teams.
Hisense USA and U.S. Soccer are coming together to galvanize soccer fans across the globe by bringing the highest level of the sport in the United States together with the best TV picture quality, motion technology and premium viewing experiences.
In addition to amazing TV viewing experiences, the partnership will celebrate a shared passion to make soccer the preeminent sport in the U.S. by connecting to fans in deeper, more meaningful ways. Hisense USA also hopes to introduce its premium line of appliances to these new audiences. This partnership will be executed in tandem with Hisense’s ongoing work as an official sponsor of the 2018 FIFA World Cup, deepening the brand’s investment in the world’s most popular sport.
“In addition to our global FIFA partnership, our U.S. Soccer partnership offers an amazing opportunity to bring families and soccer fans together throughout the year and cheer on our country during some of the biggest sporting events in the world,” said Mark Viken, Vice President of Marketing at Hisense USA. “Soccer is a global sport with incredibly passionate fans. We’re excited to introduce that passionate market to our industry-leading TV lineup to deliver the ultimate viewing experience.”
“We are pleased to work with Hisense USA and continue to improve the viewing experience for fans of the U.S. Men’s and Women’s National Teams across the United States,” said U.S. Soccer President Sunil Gulati. “Our partnership with Hisense USA increases our ability to bring our National Teams into the homes of the people who watch and support U.S. Soccer. We’re excited for the possibilities ahead with the 2018 FIFA World Cup and 2019 FIFA Women’s World Cup on the horizon.”
Hisense USA and U.S. Soccer will kick-off their relationship in the U.S. Men’s qualifier match against Panama on October 6, 2017, showcasing a variety of in-game and social activations. Hisense USA will actively partner with the U.S. Soccer Federation for key men’s and women’s matches throughout the year. The comprehensive, multi-channel campaign will feature extensive brand integration across broadcast, digital, in-stadium exposure, and on-site activations.
To celebrate the new union, Hisense USA is hosting a Twitter contest giving sports fans a chance to win a free 4K TV and U.S. Soccer team jersey. Fans who tweet #HisenseUSMNT before 11:59 p.m. ET, October 8, will be eligible. Contest rules and eligibility information are available here.
About Hisense USA Corporation and Hisense Company Ltd.
Hisense USA Corporation offers an innovative range of technology products that disrupt the consumer electronics industry, challenge the competition and provide significant value to consumers. Manufactured and distributed across North America, Hisense USA Corporation’s product portfolio includes televisions, refrigerators, air conditioners, dehumidifiers, beverage coolers and freezers.
Hisense Company Ltd. is a multinational consumer technology manufacturer and one of the largest television brands in the world with the No. 1 TV share position in China for 14 consecutive years. The Company is committed to advancing the consumer technology industry across North America and has dedicated R&D centers in Atlanta, GA; San Jose, CA; and Toronto, Canada to enable localized product development and innovation.
Hisense products are available globally in over 130 countries and regions, with production facilities in China, South Africa, Czech Republic and Mexico, as well as sales offices across North America, Europe, Australia, Middle East, and Southeastern Asia.