HowStuffWorks Surpasses 650 Million Podcast Downloads Ahead of 2016 IAB Podcast Upfronts


ATLANTA, GA— September 8, 2016 — HowStuffWorks, a preeminent publisher of informative video, podcast and editorial content, today announced that it surpassed 650 million cumulative downloads across its complete slate of podcasts in the last four years, adding more than 28 million global downloads in the month of June alone. The news was announced during the second annual IAB Podcast Upfront, where HowStuffWorks showcased its growing momentum and featured its talent from popular shows like Stuff You Should Know, Stuff You Missed in History Class and Stuff Mom Never Told You.

“HowStuffWorks was born out of a natural curiosity about the world and how things work. The team has been committed to providing engaging and accessible content to our ever-expanding fan-base,” said Jason Hoch, Chief Content Officer at HowStuffWorks. “Surpassing the 650 million download mark across our podcast content is a testament not only to our strategy, but to the enthusiasm of our readers and listeners worldwide.”

Additional growth metrics highlighted during the IAB’s second annual Podcast Upfronts included:

  • Over 250 million downloads between August 2015-July 2016
  • 3x growth in downloads during the last two years, expanding from 8.8 million downloads a month in 2014 to more than 28 million downloads a month as of June 2016
  • Consistent #3 ranking in global downloads
  • Six podcast series with more than 1 million downloads a month

With a repository of more than 6,000 shows spanning topics like history, automotive, technology, current events and more, HowStuffWorks has grown into the go-to source for readers and listeners worldwide seeking to understand life’s daily occurrences. The publisher’s commitment to creating authentic, relatable content has resulted in a close-knit community of fans that are actively engaged across mobile, desktop and social.

About HowStuffWorks
Founded in 1998, HowStuffWorks is a preeminent publisher of informative video, podcast and editorial content. The parent company of twelve leading brands including Stuff You Should Know, Stuff You Missed in History Class, and Stuff Mom Never Told You, HowStuffWorks’ writers, editors, podcasters and video hosts share all the things they are most excited to learn about with highly-engaged fan-bases across multiple platforms, devices and distribution partners. With an expansive and award winning collection of audio podcasts and video series, HowStuffWorks reaches a network of nearly 30 million unique visitors a month, and is #3 in global downloads, with millions of downloads across the Stuff Family sites. For more information, please visit

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