ATLANTA (Feb. 17, 2016)…A shark tank-like competition, virtual reality pods and round table discussions led by experts from Google, Georgia Tech and Coca-Cola are just some of the unconventional activities attendees will experience at the Mobile X Festival Un-Conference May 11-12 at the Georgia Tech Scheller College of Business in Atlanta.
With m-commerce now more than 30 percent of total U.S. e-commerce sales and the 500 biggest mobile commerce companies expected to collectively reach $155 billion in mobile sales- a 67.7 percent increase from $92 billion in 2014- according to Internet Retailers Mobile 500 research, mobile is one of the most dynamic and promising growth sectors.
Understanding the technology, marketing and future of mobile is now essential for any business. The Mobile X Festival takes a fresh approach to informing attendees how to maximize mobile sales and revenue by creating a fun, engaging and upbeat environment that stimulates interaction, networking and collaboration. Round tables where attendees can ask real experts how to solve their tough problems, a mobile panel discussion where the audience participates in a Fear Factor-like competition and the Mobile Accelerator where attendees help judge what could be the industry’s next hot idea are just the beginning of the Mobile X Festival Un-Conference.
“Just as mobile is changing how businesses reach customers and how they purchase goods and services, it’s time to take an un-conventional approach to conferences so that attendees can not only learn, but also be stimulated and challenged,” said Mobile X Festival Un-Conference founder and leading marketing thought leader Jamie Turner of Sixty Marketing. “Whether it’s access to international experts, highly interactive sessions, onsite network-enhancing mobile food dining options and virtual reality pods or giving back through the Charity Lab, the Mobile X Festival Un-Conference will be unlike anything you’ve ever experienced.”
Master classes on mobile marketing, generating leads via LinkedIn Mobile and multi-channel marketing, B2B mobile marketing and the current and future state of mobile will be offered May 11. Sessions on May 12 include the Mobile Accelerator shark tank-like competition and the Mobile X Charity Laboratory, an interactive experience designed to teach attendees how to use mobile for business- and philanthropy. Afternoon round tables will include insider tips on Google, mobile and emerging technology, and big data. A Fear Factor style mobile panel discussion with panelists from Fortune 500 companies will answer your questions; if they’re wrong, they will have to drink a gross-out fluid and if they’re right, you will! Throughout the day, experience centers featuring virtual reality pods and in-person experts ready to answer questions and challenges will engage attendees. The Mobile X Festival will conclude with the Mobile Accelerator Awards for the winning mobile concept as determined by attendees and expert panelists.
The Mobile X Festival is presented by Sixty Marketing and the Georgia Tech Scheller College of Business. Speakers, panelists and guest attendees include representatives from CNN, Coca-Cola, E. & J. Gallo Winery, 4I4INFOnfor, the Georgia Tech Scheller College of Business, Google, Kimberly-Clark, mCordis and Microsoft.
A Mobile X Festival Mixer preview reception presented by Stable & Kernel and sponsored by the E. & J. Gallo Winery and Sixty Marketing will be held from 6-8 p.m. Mar. 3 at the Atlanta Tech Village in Buckhead. For agenda, ticket and other information about the Mobile X Festival and the Mar. 3 preview reception, visit MobileXFestival.com.