BOSTON – Nov. 5, 2015 – According to mobile engagement provider Mobiquity, Inc., the industry is on its way to a ‘no-app’ payment landscape, where native operating systems – rather than applications – will define the future of mobile payments. A new infographic released today by Mobiquity details the current landscape of mobile payments, what’s on the horizon and how consumers and merchants alike can leverage this new way to pay.
Today, mobile payments adoption on the consumer side is slowly increasing – but we have not reached widespread use. In 2014, 39 percent of consumers made point-of-sale (POS) purchases with their smartphone, and another 17 percent have paid for a product or service at a store using a mobile device, according to the Federal Reserve. While certain industries are slower to adopt this new technology, others are gaining traction. Mobile-led digital ordering is predicted to encompass 50 percent of transactions at non-pizza restaurants by 2022, based on data from Cowen and Company (TechCrunch).
“With the introduction of tools like Apple Pay and Android Pay – and the fragmented environment in which mobile payments exist today – a dramatic change is inevitable,” said Robert McCarthy, director of security engineering at Mobiquity. “Today’s landscape is unsustainable for both consumers and merchants alike. Until the industry streamlines and standardizes processes, we will continue seeing patchy adoption, at best.”
While the desire to use and deploy mobile payments should be a matter of convenience, many consumers and merchants feel overwhelmed (and, ironically, inconvenienced) by this new way to pay:
• 75 percent of consumers perceive cash/credit cards easier than mobile
• 45 percent of consumers and 39 percent of merchants worry about security
• 43 percent of merchants are concerned by the cost of needed upgrades
For both sides of the table, it’s important to get in the mobile payments game now. For merchants, this starts with developing an infrastructure that supports mobile as well as building flexible loyalty programs. For consumers, it begins with an understanding of how to pay with iOS or Android devices and keeping an eye out for retailers that are customizing payment decisions at checkout – because it’s about to become easier to pay with smartphones in 2016.
“At the end of the day, it’s going to come down to ease and convenience for the consumer. Therefore, for mass-adoption to become reality, the burden is really on merchants to provide seamless systems,” added McCarthy.
Mobiquity is a mobile engagement provider creating innovative solutions that drive business value. Because mobile is in our DNA, clients benefit from how we expertly and effectively blend the three key disciplines that unleash the power and innovation of mobile computing: strategy, user-centered design and core technology. Since inception in 2011, we have worked with more than 200 companies, including CVS, Fidelity Investments, MetLife, the New York Post, Pfizer, Medavie Blue Cross, Putnam Investments, The Boston Globe, The Weather Channel and Weight Watchers International. To learn more, visit www.mobiquityinc.com.