ATLANTA– September 29, 2015– NDN, a leading provider of premium video content and monetization technology for the digital media marketplace, today announced it has changed its name to Inform and launched a new platform that offers enhanced content personalization and monetization capabilities for publishers and advertisers. The Inform platform, which integrates technology from NDN’s recent acquisition of Reverb Technologies as well as previous acquisitions of Mochila and Inform Technologies, is a continuation of the company’s focus on delivering innovative technology and service offerings that solve the most pressing business and operational issues facing today’s digital publishers.
Key features of the new platform include:
- Inform Insights – Enables publishers, content producers and advertisers to understand the personal interests of their audiences. These predictive algorithms increase engagement through the identification of content and advertising a visitor is most likely to consume.
- Inform Wire Match – Dynamically matches Associated Press (AP) video recommended by AP editors with related articles on publisher websites, creating a rich multi-format experience for online audiences.
- Inform Video Match – A VIP WordPress plugin that allows publishers to automatically match article text with relevant videos from Inform’s vast library of premium, brand-safe content – during the article creation process. This product significantly streamlines the workflow for publishers.
- Inform Floating Video Player – Inform’s Floating Video Player is designed to increase audience engagement by ensuring 100 percent viewability of video content on any publisher website or mobile property, by following the user throughout the page. The technology enables media organizations to deliver a better audience experience while meeting the specifications of the advertising industry.
“The success of online publishers is greatly dependent on audience engagement, growth, and monetization,” said Greg Peters, CEO of Inform. “Our expanded technology and content offerings are the first steps toward empowering publishers to deliver a richer, more engaging audience experience.”
Inform is ranked as the No. 1 Online News & Information Property by comScore, with 27 million unique monthly viewers and 230 million videos viewed each month. Inform analyzes over 600 billion content consumption data points each month across thousands of the top U.S. digital publishers to help advertisers, publishers and content producers improve performance and profits.
For more information on the latest content technology offerings from Inform, visit http://bitly.com/InformLaunch.
Inform (formerly NDN) brings personalized content delivery and performance-based monetization to mobile and desktop advertisers and publishers. Our mission is to integrate world-class technology that fundamentally improves digital advertising effectiveness and publishing operations for every one of our partners. Inform keeps viewers engaged and spending time across content topics and devices. Learn more at www.inform.com.