New Whitepaper Shows B2B Marketers How to Use Case Studies to Effectively Engage Prospects

ATLANTA – Nov. 25, 2015 – Arketi Group, a high-tech BtoB public relations and digital marketing agency, released its 12th Arketi Insights, titled Case Studies Make a Comeback. The thought leadership piece shares tips on how B2B marketers can develop effective case studies to reach more prospects and show the impact of their services and products.

Respondents from a North America survey of marketers ranked case studies as the second most effective marketing tactic, ranking only behind in-person events. So it’s not hard to understand why a buyer would find a case study more valuable than other sales materials. After all, a case study shares a persuasive story from the customer’s point of view. Case Studies Make a Comeback is available for free download at

This is the seventh in the Arketi Insights series and focuses on how B2B marketers can develop a case study process that promotes the results across various marketing channels. Marketers have the potential to effectively reach more prospects and truly impact their company’s bottom line.

“Even though infographics, videos, eBooks and blogs are generating the most buzz online, case studies remain one of the most effective forms of content marketing for BtoB companies of all industries and sizes,” said Jacqueline Parker, vice president and author of Case Studies Make a Comeback. “Buyers want reassurance they are making the right choice, and case studies provide solid evidence the product or solution selected can help them meet their business objectives.”

Arketi Insights is a regular component of Arketi Group’s ongoing Stop Selling. Start Listening. movement designed to help re-introduce BtoB marketers to a way of thinking that places buyers and their needs at the center of marketing priorities. The agency’s campaign also includes webinars and roundtables released earlier this year.

About Arketi Group
Arketi Group is a public relations (PR) and digital marketing firm that helps business-to-business (B2B) technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized as one of the nation’s “Top BtoB Agencies,” Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Aptean, Cox Business, NCR, Recall and Xerox. For more information, call 404-929-0091 ext. 210 or visit

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