PPRO, the cross-border e-payments specialist has rebranded, marking a shift in both the future of the company and the payments industry. The move comes on the heels of PPRO’s recent acquisition of Latin America payments leader allpago, signaling further investment in globalizing the brand after recent expansions into the North America and Asia-Pacific markets. The new PPRO is much more than just a new logo, a new website and a new design. The company has now shifted to a clear emphasis on the acquiring business only, added some new faces to the management team and has focused its local payment services to a global consumer base with offices in many markets around the world.
E-commerce continues to see unprecedented growth and is globalizing quickly. Companies must strive to make payments as personalized and seamless for consumers as possible, prompting the need to move away from a traditional channel perspective and towards a more consumer-centric model. This shift is the foundation for PPRO’s new messaging and outlook.
A global leader in cross-border e-commerce, the new PPRO is making payments accessible to consumers all over the globe. Consumer payment preferences are unique from market to market as global credit card penetration is only 18%. This means taking a customized payments approach to reaching consumers in various global regions.
“Our rebrand comes at a transformative time for both PPRO and our industry,” said Stefan Merz COO of PPRO. “The new look and feel of our brand is reflective of the needs of the market and our significant partner base. Consumers around the globe depend on this localized approach and with our unparalleled expertise in LPMs and access to local insights, we can deliver the payment methods they require.”
“I am excited and very much looking forward to what’s to come with the new PPRO”, said Philipp Bock, Founder of allpago and now Chief Customer Success Officer at PPRO. “We have the unique opportunity to deliver ever evolving value to our clients and build the leading global platform for local payment methods.”
To learn more about the PPRO brand reveal and the transformation of the payments industry, or to arrange an interview with a PPRO executive, please contact Nikkia Adolphe at Nikkia@mediafrenzyglobal.com or 786.269.5040.
Cross-border e-payment specialist, PPRO, (PPRO) removes the complexity of international e-commerce payments by acquiring, collecting and processing an extensive range of local payment methods for Payment Service Providers (PSPs) under one contract, through one platform and one single integration. PPRO supports international payment methods across more than 100 countries, allowing PSPs to expand their merchants’ e-commerce reach, arrange hassle-free collection and achieve higher conversion rates.