SafeGuard World International Selects B2B Marketing Agency Arketi Group as Agency of Record


Arketi develops new messaging; launches PR, thought leadership and lead generation programs

ATLANTA– August 22, 2016 – Arketi Group, a high-tech business-to-business public relations and digital marketing agency, was selected as agency of record by SafeGuard World International (SafeGuard World), a leading provider of global managed payroll, global employment outsourcing and international HR services.

SGWI-logo-2015-440To kick off the engagement, Arketi crafted a comprehensive messaging and positioning platform to differentiate SafeGuard World from competitors. This ensures SafeGuard World effectively communicate its value proposition – Innovating how the world gets paid – across CFO and HR target markets. With a message solidified, Arketi built an integrated public relations, thought leadership and lead generation program that includes a PR plan and content strategy, email marketing and advertising campaigns.

“From the beginning, Arketi Group stood apart from other full-service agencies with its B2B experience in entering new markets and an impressive roster of global tech clients,” said Pamela Webb, global payroll leader and chief administrative officer for SafeGuard World International. “Arketi has been a great asset to our team in building our public relations and marketing programs, while guiding us through their proven messaging and branding methodology.”

Earlier this year, Arketi launched SafeGuard World’s PR initiatives and media relations program to grow the brand and establish the company as thought leaders in new and existing markets. Initial results include coverage of SafeGuard World’s c-suite in Inc. and CIO.

“Businesses need a reliable partner such as SafeGuard World to help navigate through the complexities of international expansion,” said Mike Neumeier, APR, principal at Arketi Group. “SafeGuard World’s support throughout a business’s global journey spans a variety of multinational HR consulting and professional services, and we’re honored to have the opportunity to showcase their abilities.”

To learn more about SafeGuard World, visit

About SafeGuard World International
In today’s business market you need smart solutions to help you compete globally. SafeGuard World delivers smart solutions for managing your payroll and workforce – wherever they are located. With experienced teams in more than 175 countries, SafeGuard World helps you quickly expand into new global markets, compliantly pay workers and convert disparate payroll data into a comprehensive view of your workforce costs for better business decisions. Regardless of size or number of employees, SafeGuard World is helping a rapidly expanding list of market-leading companies gain greater value from their global presence. That’s innovating how the world gets paid.

About Arketi Group
Arketi Group is a public relations and digital marketing firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by Chief Marketer magazine as one of the nation’s “B2B Top Shops,” Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Aptean, Cox, Equifax, NCR and Springbot. For more information, call 404-929-0091 ext. 210 or visit

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