Silicon Valley Tech Startup Worthix Calls Alpharetta Home



ALPHARETTA, Ga.–April 12, 2017 –Alpharetta continues to attract technology companies to the city. Recently, Worthix, a scientifically designed technology aimed at determining customer wants and behavior, announced that they are opening up a new location in the “Technology City of the South.” The location will encompass Worthix’s marketing, sales, customer success, operations, and finance departments.

Like the 600+ technology companies that call the area home, Worthix chose Alpharetta because of its access to a robust infrastructure network and proximity to locations such as the Atlanta Airport. In addition to Alpharetta’s Silicon Valley spirit, Worthix’s founder and CEO, Guilherme Cerqueira, brought the successful startup to the city for the large talent pool of qualified personnel, the low cost of operating a business in Alpharetta, and the quality of life found in the area. He states, “Every CEO is always concerned with 3 things: 1 – having the money to hire the best people while keeping them motivated with their work, personal life and compensation, 2 – having low costs to survive through the inevitable risks of building a Billion Dollar innovative business and 3 – operate in a market eco-system full of opportunities (revenue). Alpharetta allows startups to have the best of these three factors.”

Through Mayor David Belle Isle’s agenda for technology growth, he created a network that supports innovation and entrepreneurship, attracting companies like Worthix. By working with leaders and officials, relationships with Alpharetta’s technology companies have thrived, encouraging growth and development. These initiatives will continue to attract new business to the area and investments into the city.

“Worthix choosing to relocate from Silicon Valley to Alpharetta is a testament to Alpharetta’s strength as a technology destination,” said Mayor David Belle Isle. “The funds that are invested in start-up tech companies literally last twice as long in Alpharetta, while providing the talent and tech environment they need to grow.”


Worthix is a scientifically designed customer survey methodology capable of pinpointing what’s behind customer motivations and decisions making it possible for marketing executives to precisely act increasing sales and reducing churn.


With a population of approximately 65,000, Alpharetta is Georgia’s 12th largest city, boasts some of the best schools in the country, and is known as the Technology City of the South due to the number of tech-focused companies that call the city home.

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