Springbot’s Amazon Essential Integration Helps Online Merchants Monetize Amazon Presence


ATLANTA, GA– March 23, 2016– Springbot today launched Amazon Essential, which integrates directly to a merchant’s Magento or Shopify online store to simplify multichannel selling on Amazon. Through the Springbot dashboard, store owners can now list, sell and track their products on Amazon using real-time inventory and shipping information.

As the largest internet-based retailer in the U.S. with approximately 244 million active buyers, Amazon is a powerful sales channel that is critical to the success of many online stores.

“With Springbot, it’s never been easier for SMB eCommerce merchants to sell and grow their business on Amazon,” said Erika Jolly Brookes, CMO at Springbot. “By integrating a store’s products on Amazon, our customers are able to seamlessly manage product listings, inventory, shipping updates and more without logging into multiple dashboards. In addition, our Order & Ship Sync tool feeds product orders into the merchant’s Magento or Shopify shopping cart allowing them to leverage existing fulfillment infrastructure without incremental costs.”

First Aid & Safety Online, a small online-only retailer of first aid and safety supplies, struggled to sell beyond its existing customer base. Looking to experiment with cross channel marketing tools, owner Matt Sparks implemented Springbot’s Amazon Essential tool with a “set it and forget it” mentality.

After receiving his first product notification, Sparks was impressed and was able to easily optimize his product listings and add more products. Prior to Springbot’s Amazon Essential, First Aid & Safety Online sold one to two products a month on Amazon. Today, with less than half of his products matched with competing Amazon products, he averages 7,000 products sold on Amazon a month.

“First Aid & Safety Online is a great example of how online stores are growing their business through a multi-channel marketing approach and leveraging Amazon seamlessly with current store marketing and management efforts,” said Brookes.

Designed with a busy store owner in mind, Springbot’s Amazon Essential consists of four parts based on key Amazon actions.

  • Match – Price comparison is the biggest factor impacting purchases on Amazon. Springbot customers can easily search the Amazon inventory to match their products with competing items.
  • Publish – Messy spreadsheets are a thing of the past. Simply set a competitive price, list the item and check back later.
  • Optimize – With all the data from Amazon synced to Springbot, customers can review and edit all listed Amazon products in the Springbot dashboard and easily review reports on total orders, total revenue, total units sold and the status of the winning “Amazon Buy Now” products.
  • Order & Ship Sync – The auto sync capability allows a customer’s Magento or Shopify store to stay up to date when an item is sold on Amazon enabling merchants to update inventory and replenish items with low stock. Following the purchase, shipping and tracking information is automatically synced with Amazon to keep consumers abreast on the status of their orders.

Amazon Essential is available as part of Springbot’s Pro and Pro+ plans and as an upsell on Springbot Starter. To learn more or to request a demo, please visit http://www.springbot.com/features/.

Springbot will be demoing Amazon Essential in lounge 412 at Imagine 2016 in Las Vegas.  To schedule a one-on-one demonstration of the new tool designed to help merchants drive more revenue, email marketing@springbot.com.

About Springbot
Springbot delivers an eCommerce marketing platform to small and medium businesses that has combined the power of marketing automation and marketing analytics to deliver its Marketing Robotics service. The cloud-based offering integrates and makes simple the data, content and multi-channel marketing tools (social, online, email, etc.) eCommerce website owners need to drive more traffic, conversions and revenue. Springbot helps eCommerce Shopify and Magento merchants grow their revenue by taking smarter, data-driven marketing actions.

To learn more information about Springbot, please visit http://www.springbot.com/ or twitter.com/springbot.

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