The Weather Channel, the worldwide leading weather portal, is coming to Germany. BurdaForward, one of the leading digital publishers and marketers in Germany, is teaming up with The Weather Company. Soon The Weather Channel in Germany will give users the most precise forecasts, the most exciting weather stories and the most user-friendly navigation. Advertising clients will profit from innovative branding formats. The first Beta-version of apps (playstore/itunes) and websites are already available. The completed launch is scheduled for the end of this year.
The Weather Company has more than 200 meteorologists, owns over 70 patents and uses more than 75,000 data sources. This combination creates the most reliable weather forecast worldwide. The Weather Channel is the only supplier of real-time forecasts for the exact location of the user who accesses the information. During peak times, The Weather Channel provides about 26 billion forecasts a day. Worldwide, nearly 200 million people place their trust using The Weather Channel products, and numerous global enterprises utilize this data. Along with some of the most well known digital and media companies, many airlines, insurance companies and energy providers also use The Weather Company data and products.
While The Weather Company is primarily responsible for the innovative concept and the technology as well as the weather information, BurdaForward will contribute the editorial muscle of FOCUS Online and the marketing know-how of the ForwardAdGroup. In Germany, Jürgen Schlott will be responsible for The Weather Channel under the leadership of Oliver Eckert, CEO of BurdaForward. Jürgen is a member of the management board of ForwardNews+ GmbH. Jürgen will ensure the weather offering is closely linked to FOCUS Online. From day one, The Weather Channel in Germany will reach over 18 million people every month (AGOF digital-facts 2015-06).
The Weather Channel is one of the most data-rich digital offerings worldwide. With purposeful targeting advertisers have the opportunity to address consumers on the portal according to the weather conditions and to influence their purchasing behaviour. This variety of targeting will be used by the ForwardAdGroup sales team to serve its customers. Through large-sized branding of the weather information or by customizing the app background, advertisers can present their products to match the current weather and thus become part of the weather forecast.
David Kenny, Chairman and CEO of The Weather Company: “We have built the world’s most precise and most used weather forecast, explicitly for mobile devices. We are excited to bring this to German citizens together with Burda to help Germans get the most out of every day because they will better know what is happening exactly where they are.”
Stefan Winners, Chairman of Hubert Burda Media: “The Weather Company’s platforms are among the most innovative Big Data offerings worldwide. They perfectly complement our existing successful media platforms and provide a lot of reciprocal synergies. As a result Hubert Burda Media’s digital media provision will be noticeably strengthened. We are delighted to once again introduce one of the top brands from the U.S. to the German speaking market.”
The Weather Channel in Germany will be unveiled at dmexco, the digital Trade Fair, which takes place between the 16 and 17 of September 2015 in Cologne. The ForwardAdGroup (Hall 8, Stand D51-E58) will be presenting unique targeting and native advertising offerings to their commercial clients.
The Weather Company: Where the World Gets its Weather
Through The Weather Channel, weather.com, Weather Underground and third-party publishing partners, The Weather Company provides millions of people every day with the world’s best weather forecasts, content and data, connecting with them through television, online, mobile and tablet screens. The Weather Channel has built an impressive brand in the United States and as a global brand, has traffic from every country in the world, and continues to expand its reach domestically and internationally. The Weather Company’s global reach includes a series of websites online and on mobile browsers, as well as mobile and tablet apps in up to 40 languages. For more information, visit www.theweathercompany.com.
BurdaForward is one of the leading digital publishers in Germany and a trailblazer in native advertising. The company publishes and markets a huge range of well known journalistic websites and apps such as: FOCUS Online, CHIP, Huffington Post Germany, Finanzen100, NetMoms, BUNTE and TV Spielfilm. In total, BurdaForward reaches almost 34 million internet users in Germany—practically every second German internet user (AGOF digital-facts 2015-06). Most BurdaForward’s portals lead in their field such as: FOCUS Online is number 2 German news portal and CHIP is number one among computer and digital portals. The marketing is performed by the ForwardAdGroup, a subsidiary of BurdaForward. The branding offering comprises of high profile displays, videos and native formats.
ForwardAdGroup offers advertisers and digital agencies customized advertising opportunities for display, video and native advertising, both online and mobile. The digital marketing portfolio of the company includes portals that reach a large audience, such as FOCUS Online, BUNTE, XING, TV Spielfilm, CHIP Digital or PLAYBOY. With more than 40 strong journalistic media brands, high audience reach and innovative products ForwardAdGroup sets trends in the digital market and provides advertisers with the right advertising environments and customized marketing ideas for every media strategy. The company is a wholly owned subsidiary of the digital publishing house BurdaForward.