Atlanta, GA (March 11, 2019)— Tier4 Advisors today announced a joint venture with Robinson Key in the creation of Tier4 Group – an IT Talent, Professional Services, and Security firm. Robinson Key, along with the Professional Services and Security practice of Tier4 Advisors, will be re-branded as Tier4 Group and will operate alongside and in partnership with the Tier4 Advisors organization. The combination of these two Atlanta Pacesetter companies will allow for a synergistic approach to IT procurement and staffing and will bring value to clients from both companies. Tier4 Advisors’ clients will now have direct access to a network of quality IT candidates through Tier4 Group. Additionally, Robinson Key clients will now have access to Tier4 Advisors’ global network of 650+ partners and service providers.
Jake Sherrill, founder and chairman of Tier4 Advisors, explained the new partnership: “Over the years, Tier4 Advisors’ clients have asked us for a litany of different things. We do a colocation project with them, and they ask us for help with a professional services project. We help them with a global telephony project, and they ask us to manage and run their entire IT sourcing department. We work with them on a DRaaS project and they ask us to help them find five full-time employees for their infrastructure team. So a natural progression for Tier4 Advisors is to continue expanding in areas our clients are asking us for help in. Thus, the partnership with Robinson Key makes a lot of sense. Robinson Key has been a partner of Tier4 Advisors for years and we’re excited for the creation of this new entity.”
Robinson Key founder, Betsy Robinson, will remain in a direct leadership role as President & CEO over Tier4 Group. Betsy Robinson commented “In creating Tier4 Group, we saw a clear opportunity to merge Robinson Key’s proven performance in IT staffing and talent acquisition with a growing technology solutions and services provider in Tier4 Advisors. Our firms both share the same cultural values, and this partnership is an exciting opportunity to offer a wider breadth of services to our existing and future clients.”
Eric McVey, CIO of Tier4 Advisors added, “I could not be more excited to have Robinson Key and the Tier4 family join forces. The things Betsy and her team have done over the last five years have been spectacular. Their growth and expertise are unparalleled in our market. The growth of our Professional Services and Security practice have been substantial as well, so merging those entities into Tier4 Group will allow Betsy and team to have more services they can offer to our clientele. Between Tier4 Advisors and Tier4 Group, our clients will know with one hundred percent confidence that we can help them with almost any IT requirement or project they might have.”
Tier4 Advisors will remain a trusted, vendor-agnostic IT advisor with a proprietary database of over 650 vendor partners globally, while Tier4 Group will encompass professional services; security; and full-time, part-time, and contract labor. Tier4 Advisors plans to open 20 new offices in 2019 using their Regional President partner strategy, and Tier4 Group will be working with those presidents as well.
About Tier4 Group
Tier4 Group is a full-service IT Talent, Professional Services, and Security firm created with the intention of supporting the growing needs of an organization’s IT department. Tier4 Group will operate alongside and in partnership with the Tier4 Advisors organization. The combination of these two Atlanta Pacesetter companies (Tier4 Advisors + Robinson Key) will allow for a synergistic approach to IT procurement and staffing and bring value to clients from both companies. Tier4 Advisors’ clients will now have direct access to a network of quality IT candidates through Tier4 Group. Additionally, Robinson Key clients will now have access to Tier4 Advisors’ global network of 650+ partners and service providers. Betsy Robinson serves as President and CEO of Tier4 Group.
To learn more about Tier4 Group, visit www.tier4group.com.
About Tier4 Advisors
Tier4 has changed the way IT professionals procure IT services by simplifying the procurement cycle with expedited timelines and assistance throughout every step of the project, including price negotiation and service level agreements (SLA) from industry-leading vendors. In a nutshell, Tier4 takes on all the hassle of IT procurement, and our clients reap all the benefit.
Tier4 has created a proprietary global network of 650+ partners and service providers in the Data Center (colo/cloud), Telecom (connectivity/calling), Managed Services (MSP), and IT Security spaces. Tier4’s services are free to clients and are used by companies ranging from tech startups to global Fortune 20 enterprises for normal and mission critical procurement projects. Tier4 has played a vital role in hundreds of IT procurement projects since its founding in 2013 and has collectively helped clients invest hundreds of millions of dollars to make their businesses more sustainable and profitable. Tier4 Advisors is a back-to-back Atlanta Pacesetter recipient for 2017 & 2018, and was #623 on 2018’s Inc. 5000.
To learn more about Tier4 Advisors, visit www.tier4advisors.com.
About Robinson Key
Robinson Key, founded in 2010 by University of Georgia graduate Betsy Robinson, is an IT recruiting firm with a boutique touch whose clients range from small start-ups to mid-sized companies and global enterprise organizations. Robinson Key offers proficiency in market knowledge, recruiting strategies, and commitment to offering flexible solutions such as direct hire, staff augmentation, retained search, and custom recruiting services. Robinson Key specializes in connecting top talent quickly and efficiently with its clients because hiring the right people is the key to unlocking an organization’s success and growth potential.
Much of Robinson Key’s business is based on referrals from clients and candidates. Robinson Key was recognized back-to-back as a top 10 fastest-growing business owned or operated by a UGA graduate for the 2017 (#2) & 2018 (#10) Bulldog 100 Celebrations, and is also a back-to-back Atlanta Pacesetter recipient for 2018 & 2019.
To learn more about Robinson Key, visit www.robinsonkey.com.
Joel Andersen, VP of Marketing