ATLANTA–August 23, 2016 –William Mills Agency, the nation’s largest independent public relations and content marketing firm to the financial industry, has been named agency of record for FinTech Forward 2016, a program offered by American Banker and BAI Beacon. FinTech Forward is an annual report that ranks the top vendors, details noteworthy trends in the financial services industry, provides research and profiles up-and-coming fintech companies. William Mills Agency will promote the program to financial technology vendors around the world; provide strategic public relations expertise that highlights contributing vendors; develop promotional tools; and help maximize visibility through social media channels.
“William Mills Agency is a proven leader in financial public relations and their reach within the fintech community is an important factor in our success with FinTech Forward,” said Dennis Strong, vice president and group publisher at SourceMedia.
“FinTech Forward, American Banker and BAI are premium brands within the financial industry,” said Scott Mills, president, William Mills Agency. “We are proud to be associated with this effort.”
The FinTech Forward 2016 rankings, profiles and research will be published in a series of reports and assessments delivered across multiple media hosted by American Banker and at BAI Beacon, taking place October 5-6 in Chicago. For more information, visit www.FinTechForward.com.
About William Mills Agency
Founded in 1977, the Atlanta-based company has established its reputation in the industry through successful execution of media relations, marketing services and crisis communications campaigns for hundreds of companies ranging in size from entrepreneurial start-ups to large, publicly traded corporations throughout North America, Europe and India. For more information, please visit: www.williammills.com.
About American BankerAmerican Banker, a SourceMedia brand, is the essential resource for senior executives in banking and financial services, keeping its users updated on vital developments and focusing sharply on their most important concerns. Financial industry professionals turn to its print, online and mobile editions to stay maximally informed, and engage with an authoritative community of analysts, practitioners and innovators via opinion content, research reports, social media, and live events. To learn more, please visit, AmericanBanker.com.
SourceMedia, an Observer Capital company, is a diversified business-to-business media, marketing services, research and event company serving senior professionals in the financial, technology and healthcare sectors. Brands include American Banker, The Bond Buyer, Financial Planning, On Wall Street, Mergers & Acquisitions, Accounting Today, Bank Investment Consultant, Health Data Management and Employee Benefit News.
About BAI and BAI Beacon
BAI delivers the financial services industry’s most actionable insights, enabling leaders to make smart business decisions, every day. We’re passionate about the trusted information and powerful tools that provide leaders with the clarity and confidence needed to prepare for tomorrow, while performing better today.
BAI Beacon is a new immersive experience unlike traditional financial services conferences. At BAI Beacon, financial services leaders will explore unbiased 360 degree perspectives on the latest industry issues in a unique open campus environment. Attendees will connect with other leaders in a focused and meaningful way on-site and stay connected year-round with a variety of digital opportunities. To learn more, visit www.BAIBeacon.com.