ATHENS, (July 2, 2015) — Zaxby’s, a Southeast fast casual restaurant known for chicken fingers and wings, has engaged Buxton to support the company’s vision of guest-focused growth. Buxton’s customer analytics solutions will allow Zaxby’s to base market planning and franchise development decisions on in-depth customer insights for each trade area.
“Zaxby’s needed a partner we could trust to provide in-depth analyses of potential key markets,” said Amy Pritchett, senior director of franchising at Zaxby’s Franchising, Inc. “We feel confident that Buxton is up to the task, and look forward to seeing the value they’re going to bring to our business.”
“By putting the guest at the center of their growth strategy, Zaxby’s will be able to identify the best expansion opportunities,” said Matthew Goggans, director of sales at Buxton. “We are excited to play a role in Zaxby’s continued success.”
As a Buxton client, Zaxby’s will receive a customized real estate model delivered through Buxton’s web-based SCOUT platform. Utilizing SCOUT, Zaxby’s will be able to analyze potential sites and evaluate unlimited market expansion scenarios. Zaxby’s joins a growing list of organizations using SCOUT as a pre-screening tool for real estate location and market planning decisions.
An alternative to fast food, Zaxby’s offers its guests prepared-at-order Chicken Fingerz, Traditional or Boneless Wings, sandwiches, Zalads and Zappetizers, along with a variety of nine sauces. Childhood friends Zach McLeroy and Tony Townley hatched the Athens, Ga.-based chain in 1990 to provide a fun, relaxing atmosphere that would keep guests coming back for more. Consumers ranked Zaxby’s as the Most Craveable Fast Casual in America, in Technomic’s Consumer Brand Metrics program for 2013 and 2014, and QSR Magazine listed the chain as one of the 12 Best Franchise Deals in 2013, as well as a Top 30 Best Fast Food Restaurant. The company operates more than 675 locations in 16 states.
For more information, visit www.zaxbys.com.
Buxton is the industry leader in customer analytics. We help businesses understand who their customers are, where their customers are located, and how to grow the value of each customer. More than 3,000 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies. Clients include Jamba Juice, Bojangles’ and McAlister’s Deli.