Coca-Cola Invents Unique Wristband for Music Lovers

cokeromania wristband

Photo: McCann WorldGroup


Coca-Cola is ready for the summer festival season! The Atlanta-based soft drink giant has invented a bottle label that serves as a wristband for young music festival lovers in Romania.

These collectible wristbands can be found at the bottom of Coca-Cola’s regular labels and come in eight separate designs, featuring musical symbols and an embedded QR Code.

Consumers can scan the QR code using a special smartphone app, to see if they have won access to some of the country’s biggest music events, including an upcoming EDM festival.

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Organization Type: Business Enterprise
Industry: Communication Services
Focus: Other
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