Amazon announced that it is expanding its Amazon Pay program by integrating with First Data’s Clover POS system, streamlining takeout order fulfillment for select restaurants:
With Amazon Pay and Clover POS select restaurants can now accept takeout orders directly from the Amazon app; all you need is an Amazon Pay account and a Clover POS station. Once a customer places an order, their order information will be sent to your existing Clover system and kitchen printer; no new devices needed or processes to learn.
For select merchants using the Clover Point of Sale, Amazon Pay Places helps customers order from a restaurant’s Clover menu, using in-app messaging and marketing to drive traffic to the Amazon Pay Places section of Amazon’s App. Amazon Pay Places introduces new customers to ordering online without any new hardware — the restaurant uses the same point of sale and the customer just uses their Amazon app.
Restaurants can specify top menu items to be listed within the app, allowing local consumers to find and place orders quickly and easily. For returning customers, their favorite items are prominently featured and available for reorder in two clicks.
According to a report by CNBC, Amazon’s restaurant take-out service is already available for orders from T.G.I. Fridays as of July and will expand to include restaurants in New York, Massachusetts, Connecticut, New Jersey, Pennsylvania, Maryland and Washington D.C.