At&t has been expanding into the health field to improver consumer experience. They have partnered with Tictrac to allow customers to track their fitness from the phones and improve their overall health.
Additionally, At&t has partnered with Phillips GoSafe to protect its’ senior citizen consumers. This application will connect users with Phillips health emergency response center. The app uses sensors to locate the users in the case of an emergency, so help can be sent as soon as the app is alerted.
This expansion into the health market will increase the happiness of At&t users and the utility of their smart phones.
Read more at: http://www.cnet.com/news/at-t-wants-to-help-us-track-how-lazy-we-are/