Macy’s Tests IBM’s Watson In Partnership With Satisfi in Atlanta


ATLANTA, GA– July 21, 2016– Macy’s Lenox Square and Mall of Georgia stores are among ten locations set to pilot “Macy’s On Call,” a mobile web tool that allows customers to interact with an AI-powered platform via their mobile devices.

“Macy’s On Call” taps IBM Watson, via Satisfi, an intelligent engagement platform, to deliver a first-of-its-kind solution that will enhance the customer in-store shopping experience at 10 test locations nationwide, representing a cross section of the company’s store portfolio.

At all 10 test locations customers are encouraged to visit on their mobile browser to engage with the in-store companion. The first phase of Macy’s On Call recently launched and is expected to run through late fall of 2016.

Learn more here:

Comments are closed