NEWS ITEM: Twitter Adds Video to App-Install Ads


ATLANTA–July 08-15– According to Advertising Age, Twitter is tweaking the mobile ads developers buy to promote their apps to make them more attention-getting and fairly priced.

The company will soon let developers append videos to mobile app promotion ads so consumers can get a better idea of the apps in action. The so-called video app cards will play automatically once Twitter officially rolls them out, though advertisers won’t be charged for those video views.

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Watch the video here:

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