2015 PRSA SIG: Analyzing the Analyst – How to Effectively Influence Industry Analysts

Arketi Group
Mike Neumeier
LexisNexis Risk Solutions
Media Contact
Stephen Loudermilk


2015 PRSA SIG: Analyzing the Analyst – How to Effectively Influence Industry Analysts

ATLANTA, GAThe Public Relations Society of America (PRSA) and its’ Georgia  Chapters’  Technology Special Interest Group will be hosting an informative discussion on analyst relations strategies with some of the most prominent PR figures in Atlanta on February 12th, 2015 at the Airwatch Office  (1155 Perimeter Center West, Suite 100) at 11:00pm.

At this information session, the PRSA Georgia Chapter will talk about the impact on a company’s ROI created by a well-crafted industry analyst relations strategy. This is because establishing solid, influential relationships with industry analysts can help a company’s or client’s sales channel improve with positive market research reports. This luncheon will focus on the best approaches and strategies for working with industry analysts more effectively so your company is perceived more positively over the long-term.

The panelists of this discussion will include the following experts: Lauren Sanborn of AirWatch, Ann Cave from Fiserv, Micky Long of the Arketi Group, and Sarah Tourville from Media Frenzy Global. The moderator of this discussion will be Stephen Loudermilk from LexisNexis Risk Solutions.

This event will ultimately help educate public relations specialists about how to achieve more through capitalizing on the strengths of analyst relations’ strategies.

For more information about this event: http://www.prsageorgia.org/events/event_details.asp?id=592066 


About the Public Relations Society of America Georgia Chapter (PRSA Georgia)

The Georgia Chapter of the Public Relations Society of America (PRSA Georgia) is the second largest chapter of public relations professionals in the United States with approximately 850 members. It is an organization dedicated to developing and enriching the professional lives of Georgia’s public relations practitioners.

PRSA|GA believes that public relations is a management function which addresses the most critical issues of the day with a variety of internal and external publics. It promotes the highest standards of professional competence and ethics, fostering lifelong education and development, and building of understanding and support for public relations among its constituents.

PRSA|GA is one of the most active chapters in the country. Typically, more than 150 of Georgia’s PR professionals attend the organization’s monthly meetings to hear some of the nation’s most dynamic corporate executives speak on cutting-edge communications techniques and strategies. The monthly meetings also provide great opportunities for members to network and build valued peer relationships.

In addition to the meetings, PRSA|GA offers monthly professional development workshops and seminars to help communicators of all levels keep up with industry trends and grow their depth of knowledge. PRSA|GA also recognizes its members for their outstanding achievements and contributions with awards programs like the annual Phoenix Awards,Chapter Awards and The Order of the Phoenix.




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