Amazon 3D Printed Products Store Now Offering Customization of Popular Video Game Characters from Smite, Primal Carnage and Infinity Blade

July 8, 2015– Amazon (NASDAQ: AMZN) announced today the introduction of popular video game characters that can be customized as part of the 3D Printed Products store ( To start, the new “Personalize Now” widget will allow customers to customize more than 35 of their favorite characters across Smite, Primal Carnage and Infinity Blade. Customers can now access millions of unique design combinations sold by Sandboxr that can be created with the personalization tools.

“There is a lot of passion and excitement in the culture of gaming, as well as 3D printing, and by combining these two worlds and allowing customers to design and personalize their favorite video game characters we can bring enthusiasts even closer to the games they love,” said Steve Johnson, Director for the Amazon Marketplace. “3D Printed Products on Amazon is still in its early days, and we are eager to offer customers the freedom to be designers and create one-of-a-kind items.”

Personalization options include:

  • Smite: More than 30,000 ways to create customized characters.
  • Primal Carnage: More than 12,500 customized set framed poses and character options.
  • Infinity Blade: Over 12 million combinations to personalize the characters with unique poses, armor configurations, weapons and accessories.

Here’s how it works: Customers start by selecting the game character they wish to personalize and launching the personalization widget. Next, customers can explore an almost infinite number of poses, animation designs, accessories and more depending on the game character to put their individual style on the character. With the 3D product preview function, customers can rotate 360 degrees a virtual model of the character to tailor their creation from every angle. After the character is personalized and the customer has finished the checkout process, the item is 3D printed on-demand and shipped directly to the customer. The cost to customize a character starts as low as $29.99, with larger customized characters ranging from $49.99 to $89.99.

Since launching the 3D Printed Products store last year, the number of items that can be customized in the store has grown by more than 150 percent. The 3D Printed Products store gives customers access to thousands of fun and unique items, many that can be customized by material, style and color variations, and personalized with text. The 3D Printed Products store is one of the largest online destinations to discover customizable 3D printed products and features convenient search tools, interactive 3D preview functionality and the product personalization widget.

The 3D Printed Products store also provides an entry point for brands to offer print on-demand product designs. Brands, designers and manufactures interested in the Amazon 3D Printed Products store can visit

About Amazon opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, Fire TV, and Amazon Echo are some of the products and services pioneered by Amazon.


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