Atlanta CEO Heads to Necker Island to Mentor Finalists in the Extreme Tech Challenge

Extreme-Tech-ChallengeAtlanta, GA-February 5, 2015— John Souza, founder of Atlanta-based Right Source Social ( and Social Media Marketing University ( is one of a select group of business leaders travelling to Sir Branson’s exclusive Necker Island to meet with and mentor the entrepreneurs behind the top three startup finalists in the Extreme Tech Challenge.

Other leaders serving as strategic advisors as the startups near the challenge’s finish line include venture capitalist Bill Tai, Lars Rasmussen, head of Facebook Search, Young Sohn, president and chief strategy officer at Samsung Electronics and Gary Shapiro, chief executive officer of the Consumer Electronics Association.

The challenge, developed by Bill Tai and Susi Mai, the founders of MaiTai Global, gives startups access to funding, infrastructure and strategic guidance. This year, more than 2,000 startups entered to win.

The three finalists, Doctor on Demand, Breathometer and Wanderu, were selected at the 2015 International CES on Jan. 8.  The finalists will have the opportunity to pitch to Sir Richard Branson on Feb. 6, after which the XTC Champion will be selected.

An infographic charting the startups’ journey through the challenge is available at

“The innovators who have made it this far in the competition are radically changing the tech landscape and have demonstrated incredible discipline and innovation,” said Souza. “The challenge really gives them an opportunity to expand their horizons even further by helping them to strengthen all areas of their business model, guided by an esteemed panel of experts.”

Since leaving the finance industry, Souza has launched eight companies across numerous industries. Two of his companies, Right Source Social and Social Media Marketing University are among this year’s XTC sponsors, providing all startups entering the challenge with 30 days of free social media management services and social media training.

Other XTC sponsors include IBM, Virgin, Samsung, Ford and Silicon Valley Bank.

“It’s critical that we support the technologies that are going to change the world as we know it,” said Souza. “Many of the startups that have been showcased by the challenge are committed to bringing technology to the masses, and improving and enhancing lives, which is something I think we can all rally around.”

For more information about the Extreme Tech Challenge, visit For more information about Right Source Social or Social Media Marketing University visit or

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