March 18, 2015 (Atlanta, GA) – IBM is announcing Atlanta Content 2015 with Mark Eaton. Eaton will share his story of overcoming the odds to become one of the best defensive centers in NBA history during his record-breaking career with the Utah Jazz. Attendees to the day-long event will learn how to recognize, analyze & act on the information residing within their business content to develop/target a more satisfied customer base. Through meeting with industry experts, solution partners and IBM experts, attendees will learn how to use business content to better understand their customers and empower their employees to improve their customer’s experience; to bring the power of process optimization, analytics, and collaboration to all forms of content to enhance worker productivity; and strategies to streamline discovery and management of content across their organization with the governance needed to reduce cost and risk.
IBM’s Atlanta Content 2015 will take place Monday, April 13 8:00am-5:00pm with reception following at the InterContinental Buckhead.