Integrated Marketing Firm Arketi Group Refreshed Mitec’s Positioning, Brand and Website

ATLANTA – June 7, 2015 – Arketi Group, a high-tech business-to-business public relations and digital marketing agency, was selected by Mitec, a leading provider of fire and property protection services, to create a new brand identity, website and marketing collateral.

During the initial stages of the partnership, Arketi crafted Mitec’s messaging and positioning platform to help differentiate Mitec from competitors. Arketi continued the rebranding momentum by developing a new website ( and marketing collateral that speaks to the company’s key audiences and creates a consistent experience from initial prospect through marketing, sales and post-sale relationship.

“Before Arketi, our website was purely functional and failed to adequately convey our drive to provide world-class service,” said Bryan Shaver, president and chief operating officer of Mitec. “Today, with a new website, collateral and customer communications, we’re able to deliver an exceptional experience that is built with our customers’ needs in mind and supports our vision of exceeding expectations every time.”

Mitec provides fire and property protection services to ensure buildings and the people who live and work there are safe. While Mitec offers a complete set of services, including installation, inspection and maintenance, the company is unique in having made inspection and reporting its main focus. Built on a culture of service, the Mitec team holds themselves accountable with multiple guarantees, verified reporting and ongoing communications.

“A company’s website may be the first stop a prospective buyer makes when evaluating services, but the service customers receive after the purchase is what keeps them coming back, and Mitec understands this,” said Rory Carlton, principal at Arketi Group. “Having a new brand identity and website, coupled with its industry-leading customer retention rate of 95 percent, further solidifies Mitec’s prominence and visibility in the marketplace.”

Visit: to view Mitec’s new messaging and rebranded website.

About Mitec
Mitec is a leading provider of fire and property protection services to building owners and managers to ensure their buildings, and the people who live and work in them, are safe. Mitec’s highly-trained personnel use advanced technology to inspect more than one million devices every year — all while guaranteeing superior service and results. While inspection and reporting is Mitec’s main focus, all of its services are delivered by a culture of responsiveness and complemented with high-touch programs, such as fire drill assistance and new tenant development. With a 95 percent customer retention rate – 50 percent higher than the industry average, Mitec’s goal is to exceed expectations every time.

For more information, call 770-813-5959 or visit

About Arketi Group
Arketi Group is a public relations (PR) and digital marketing firm that helps business-to-business (B2B) technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation’s “Top BtoB Agencies,” Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Aptean, BuildingReports, NCR, PMG and Xerox. For more information, call 404-929-0091 Ext. 210 or visit

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