LMI Systems Completes Major Office Technology Build-out for Cardlytics at Ponce City Market

TUCKER (Atlanta), GA – March 31, 2015 – LMI Systems, Inc., Atlanta’s premiere high and low voltage solutions provider, announced it has completed its office technology build-out for data and advertising company Cardlytics. The project encompassed both Ethernet and 10 gigabit fiber structured networks as well as advanced access control and closed-circuit television (CCTV) systems. The Cardlytics move represented a consolidation of its four Atlanta-based offices into one 75,000+ square foot site in the renovated, circa-1926 Sears, Roebuck & Company building in the Old Fourth Ward neighborhood of Atlanta.

“This was a really rewarding project for us, not only because it represented an innovative build-out, but also because we were working at the revitalized Ponce City Market location with a company known for its technology leadership, as well,” said Heath Hunt, VP of Technology Operations of LMI Systems, Inc. “Involving an ingenious network solution and an advanced, video-based controlled access and camera system, it really showcased the best of LMI Systems’ work.”

For the office, Cardlytics wanted an entirely open architecture, so traditional solutions, such as running cable to the base plate of the office furniture, would not work. LMI installed more than 320,000 feet of Ethernet and fiber optic cabling across and through the ceiling and ran cable drops for the 60 end-user locations inside 15 structural poles that spanned the space.

For the video-controlled access system, Cardlytics initially wanted employees to be able to answer the door with video and release it from any computer on the network. When that solution proved prohibitively expensive, LMI developed an affordable alternative that allows up to 10 users to view video at the door and unlock it from their computer stations.

“LMI and Cardlytics are both growing, progressive firms,” said Hunt. “At Ponce City Market, they join other forward-thinking technology leaders such as Twitter and MailChimp. LMI Systems is proud to have been honored with helping create such a showcase office space in that environment.”

About Cardlytics
Cardlytics® is a data analytics and digital advertising company with a patented technology that measures and connects trillions in retail purchases to millions of individual consumers, served via a unique ad platform. Cardlytics is the leading data monetization partner for financial institutions, allowing insight into consumer purchases across all categories and geographies, securely and without any personally identifiable information ever leaving the bank. This whole-wallet perspective on consumer spending helps advertisers reach millions of customers with highly relevant campaigns across all digital media –display, mobile, video, social and email – and precisely measure results. Thousands of brands, retailers and restaurants in the US and the UK are using the Cardlytics product suite –Cardlytics Connect™, Cardlytics Insight™ and Cardlytics Lift™ –to drive billions of impressions and connect online advertising directly to in-store sales lift. For more information, visit www.cardlytics.com and follow us on LinkedIn and Twitter.

About LMI Systems, Inc.
LMI has been serving contractors and building owners in Metro Atlanta and across the state since 1962. We started as LMI – where LMI stood for Lighting Maintenance, Inc. – but as power and connectivity became more sophisticated so did our business. Today LMI represents Leadership in our industry, Motivation to serve and an Intelligent approach to problem solving. With services spanning eight different disciplines from five virtual firms in-house, we want to be your go-to for anything powered as well as your one neck to choke if problems arise. For additional information, visit www.lmisystemsinc.com.
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For LMI Systems, Inc.:
Jennifer Koon
Michael Mackenzie Communications


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