ATLANTA–(March 18th, 2015)–Mobile Strategy Partners LLC (MSP), a leading provider of strategic and technical advisory solutions to the financial services industry, announced that its MSP Account Opening is the first and only account opening solution on the market that offers online, mobile web and native app versions, providing financial institution end-users and employees the most comprehensive and concise onboarding workflow available through their preferred channel.
MSP Account Opening provides device-optimized solutions for both self-service and employee-assisted models to support both browser and native app technologies for use with smartphones, tablets and desktop computers. Whether online, through the branch or at an event, MSP Account Opening provides financial institutions with the ability to open and fund new customer accounts through all digital channels.
Prospects typically face an application process that was originally designed with a desktop browser in mind, or the experience is split between two channels: initial process through a mobile device, but then the prospect is redirected to an online resource to complete the application. Neither approach fits the way a digital native expects to interact with their new financial institution. MSP Account Opening provides prospects a more concise workflow, greatly reducing the 80 percent average abandonment rate found in the mobile channel by making use of GPS, imaging, email address parsing and other features to limit manual text input.
“MSP Account Opening is designed specifically to on-board your new customer as fast and as easily as possible,” said David Eads, founder and CEO of MSP. “Through a fresh direction and a technology strategy that embraces mobile capabilities instead of begrudgingly accommodating the mobile user, MSP Account Opening can help you win over the mobile-first customer’s next financial decision.”
About Mobile Strategy Partners LLC
Mobile Strategy Partners, LLC was first to market with online, mobile web and native account opening solutions for customers and employees, and is a leading provider of strategic and technical advisory services and solutions to the financial industry. MSP principles have decades of experience defining and launching digital financial solutions, servicing name brand clients and millions of people around the world. Founded in 2009, MSP helps organizations compete by getting their strategy “from PowerPoint to Production.” For more information, visit www.mobilestrategypartners.com.