TAG Announces New Branding for 2015 Business Launch Competition

ATLANTA, GA (December 22, 2014) – The Technology Association of Georgia (TAG) today revealed the new branding for the 2015 TAG Business Launch events, one of largest competitions of its kind in the United States. The new logo was designed by TAG member, Atlanta-based digital marketing firm Arketi TAG-Business-Launch-Logo-Color-12-12-14Group and will be utilized for all communications, signage and video production associated with the event.

“For a decade, TAG Business Launch has been instrumental in recognizing and supporting start-up technology companies bound for success,” said Rory Carlton Principal and Chief Creative Officer of Arketi Group. “With the new Business Launch brand we wanted to visually celebrate this triumph made possible by Georgia’s established and fast-growing technology business community.”

In addition to the new branding, TAG also announced that it will once again partner with Metro Atlanta Chamber and Venture Atlanta on the TAG Business Launch. Both partners were integral in the planning of the 2014 competition which featured an updated format and attracted more than 100 applicants. In 2015, the competition will be celebrating its 10th anniversary and is expected to surpass application and attendance predictions.

“We are proud to have started TAG Business Launch 10 years ago,” said Tino Mantella, TAG President and CEO. “Thanks to partners like Metro Atlanta Chamber and Venture Atlanta this program is still going strong. To celebrate the 10th anniversary, we thought that a fresh, new logo would help reflect that TAG Business Launch serves a vital purpose for supporting technology startups.”

Through the TAG Business Launch and other events, TAG, Metro Atlanta Chamber, and Venture Atlanta, support the creation and growth of new companies that will strengthen and expand Georgia’s strategic high-tech clusters.

“We are excited to help TAG and Venture Atlanta commemorate this significant milestone and celebrate 10 years of success with an updated brand and look for the TAG Business Launch Competition,” said Katie Kirkpatrick, Senior Vice President of Policy, Innovation and Entrepreneurship at the Metro Atlanta Chamber. “The momentum and visibility of this program continues to grow, and we look forward to continuing to shine a spotlight on the innovation and entrepreneurs in our region.”

The 2015 TAG program will provide investor exposure to more than 100 companies and will allow 18 companies the opportunity to pitch on stage. Four tech startups will split more than $400,000 in services and the winner will take home $50,000 in cash. Additionally, the winner of TAG Business Launch will receive a coveted spot on stage at the 2015 Venture Atlanta conference.

“The Business Launch continues to be a great launch pad for startups, and we are thrilled to support it,” said Allyson Eman, Executive Director of Venture Atlanta. “Business Launch clearly supports our mission of connecting entrepreneurs with sources of capital at all stages of growth. The new logo is a great visual representation of what we are all trying to accomplish by propelling startups and helping them grow.”

Applications are now being accepted online at http://www.tagonline.org/events/businesslaunch for the 10th annual competition. Companies in the information technology business are invited to apply. This includes software and hardware companies that are developing products, online services, or backend technologies, which extend the reach, flexibility and ease of the internet. In 2014, Monsieur, an artificially intelligent robotic bartender that supplies businesses with real time analytics and cost management, took home the top prize.

Preliminary applications are due 5:00 PM February 11, 2015. All applicants will be invited to the Investor and Judge Meet and Greet Event on February 17th.

For more information, visit www.tagonline.org, or contact Amanda Hendley or Lowell Pratt at 404.817.3333.

About The Technology Association of Georgia (TAG)
The Technology Association of Georgia (TAG) is the leading technology industry association in the state, serving more than 26,000 members and hosting over 200 events each year. TAG serves as an umbrella organization for 34 industry societies, each of which provides rich content for TAG constituents. TAG’s mission is to educate, promote, influence and unite Georgia’s technology community to foster an innovative and connected marketplace that stimulates and enhances a tech-based economy. The association provides members with access to networking and educational programs; recognizes and promotes Georgia’s technology leaders and companies; and advocates for legislative action that enhances the state’s economic climate for technology.

Additionally, the TAG Education Collaborative (TAG’s charitable arm) focuses on helping science, technology, engineering and math (STEM) education initiatives thrive. For more information visit the TAG website at www.tagonline.org or TAG’s community website at www.TAGthink.com. To learn about the TAG-Ed Collaborative visit http://www.tagedonline.org.

About the Metro Atlanta Chamber
Everything we do at the Metro Atlanta Chamber is about building our economy and creating prosperity to help metro Atlanta thrive. We focus on helping small businesses and mid-size companies grow, helping entrepreneurs get started, and recruiting companies nationally and internationally in our key industries: bioscience, clean technology, health IT, mobility, supply chain and advanced manufacturing, and technology. In public policy, we tackle critical issues to support infrastructure and quality of life. For members, we offer 200+ events and activities each year. In sports, MAC’s Atlanta Sports Council has helped drive almost $2 billion in economic impact through sporting events over the last 10 years. Visit our website at www.metroatlantachamber.com

About Venture Atlanta
Venture Atlanta, Georgia’s technology innovation resource, unites the state’s best technology innovators with the country’s top-tier investors. As the state’s largest investor showcase, Venture Atlanta connects local entrepreneurs with venture capitalists, bankers, angel investors and others who can help them raise the capital they need to grow their businesses. The annual non-profit event is founded by three leading Georgia business organizations: Atlanta CEO Council, Metro Atlanta Chamber and the Technology Association of Georgia (TAG). For more information, visit www.ventureatlanta.org.



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