“We expect the emphasis on digital engagement and technology to continue as innovation increases and new products become available to consumers,” said John Dale Hester, group executive of Relationship Management at TSYS. “Providing a more robust customer experience and expanded consumer choices will help drive progress and innovation within the payments industry.”
In addition to providing insight into the growth of digital engagement, the study also uncovered drivers of consumer behavior and information around consumer preferences for payment and communication methods. Other key findings included:
- Although debit continues to be the most preferred payment type among U.S. consumers, it has declined during the last two years. Forty-one percent of consumers prefer debit cards, down from 43 percent in 2014 and 49 percent in 2013. Credit card preference held steady at 35 percent.
- Loyalty and rewards are important in driving consumer behavior and affecting payment preference. Fifty-five percent of respondents chose rewards as the most attractive feature of their preferred credit card.
- When interacting with their financial services provider, email is the most preferred channel of communication among consumers. Forty-six percent reported preferring email communication from their bank regarding purchase transactions.
- When asked about the frequency of getting marketing and special offers, 43 percent of respondents reported that they would prefer to receive these communications once a month.
TSYS executives will present findings from the study during this week’s PayThink Conference in Las Vegas, Nev., on September 30, at 11 a.m. PDT. To learn more about U.S. consumer preferences and to get complete survey results, visit: http://tsys.com/2015USConsumerResearch/.
At TSYS® (NYSE: TSS), we believe payments should revolve around people, not the other way around. We call this belief People-Centered Payments®. By putting people at the center of every decision we make, TSYS supports financial institutions, businesses and governments in more than 80 countries. Through NetSpend®, A TSYS Company, we empower consumers with the convenience, security, and freedom to be self-banked. TSYS offers issuer services and merchant payment acceptance for credit, debit, prepaid, healthcare and business solutions.
TSYS’ headquarters are located in Columbus, Ga., U.S.A., with local offices spread across the Americas, EMEA and Asia-Pacific. TSYS is a member of The Civic 50 and was named one of the 2015 World’s Most Ethical Companies by Ethisphere magazine. TSYS routinely posts all important information on its website. For more, visit us at www.tsys.com.